In October 2006, Bill 206 was legislated giving police in Alberta the authority to seize vehicles from individuals charged with a prostitution-related offence “i.e. communicating for the purpose of engaging in prostitution or of obtaining the sexual services of a prostitute.” The legislation was intended to provide police with another tool in reducing social disorder in communities by deterring individuals from cruising neighborhoods and engaging in prostitution.
The goal of the "You Cruise, You Lose" campaign is to tackle the demand side of prostitution by deterring sex trade consumers from cruising Edmonton’s neighborhoods and engaging in prostitution resulting in safer and more secure neighborhoods.
The Edmonton Police Service intends to bring about awareness of this legislation to make potential ‘johns’ and sex trade consumers realize the reality and consequences of the breaking the law. The fear of losing the family car, company vehicle or method of transportation should act as a deterrent to those who cruise.
Having the authority to seize motor vehicles is a valuable enforcement tool to tackle the demand side of prostitution. Police have a responsibility to work with communities and need the cooperation of all stakeholders to deal with every facet of prostitution. Only through partnership can we hope to reduce the harmful effects related to prostitution related activities.