The Edmonton Police Foundation (EPF) has 300,000 reasons to smile!
On Wednesday it was announced that the Tim Horton’s Smile Cookie campaign raised $393,234.97 for the EPF.
The funds from the campaign will directly support EPS and EPF programs that build bridges between police and youth, ensuring young people have positive influences that steer them away from crime.
“Our people most in need are the youth and the kids in the community so it will absolutely build that connection,” said Interim Chief Devin Laforce.
EPF Executive Director Lisa Jackson said, "Being chosen as the Smile Cookie Campaign recipient was monumental. This is the largest donation in EPF history since the 2001 Spotlight on Safety campaign for Air 1.”
The campaign ran from April 28 – May 1, 2025. Edmonton Tim Horton’s owners chose the Edmonton Police Foundation as this year’s Smile Cookie campaign recipient for the capital region.
“We want to serve our community and we want to serve our youth, and we want them to be empowered,” said franchisee Anna Marshall. “And the Edmonton Police Foundation does that really well.”
The success of the Smile Cookie campaign was thanks in large part to the efforts of EPS employees, Jackson said: “We couldn’t have done it without them. They went all out, decorating and selling cookies at Tim Horton’s across the city.”
Even Interim Chiefs Laforce and Driechel got in on the action, holding a friendly competition to see who could sell the most Smile Cookies.
“I gained a new appreciation for how busy a drive-through window can be,” said Interim Chief Driechel. “Like, I thought, after 28 years of policing, I can stand a drive-through window for two hours. It’s pretty crazy.”
Thank you to the Edmonton Police Foundation and all the sworn and civilian volunteers who contributed to the success of the Smile Cookie campaign.
